With over 15 years of experience in the creative industry, I am a seasoned Creative and Design Director specializing in brand design, retail experiences, and customer journey optimization. Renowned for leading transformative brand reinventions, I have successfully collaborated with both large enterprises and small businesses, guiding them through brand overhauls and innovative redesigns.

My expertise spans across a wide range of touchpoints, seamlessly integrating digital experiences and environmental design to elevate brand presence and deliver cohesive, immersive experiences. Whether developing new brands or revitalizing established ones, I leverage strategic thinking, innovation, and a keen eye for design to craft visual narratives that resonate deeply with audiences and leave a lasting impact.

I am passionate about creating holistic brand experiences that transcend traditional boundaries, ensuring a cohesive presence across in-store environments, digital platforms, and subscription services. Through my work, I bring a fresh perspective, breathing new life into brands by establishing a strong visual identity and delivering exceptional customer interactions that captivate and resonate with target audiences.